In March, we also began providing purpose pay, a 25% premium to hourly base pay to those associates asked to leave their homes in support of completing our promise to connect our customers to what matters. As announced earlier this week, we increased the quarterly dividend by $0.25 to $2.50 per share.
Cable One is under no obligation and expressly disclaims any obligation, except as required by law, to update or alter its forward-looking statements, whether as a result of new … To meet the increased demand from new residential data customers, we focused our efforts on completing HSD-only connect for most of the second quarter.
Cable One EPS in the same period a year ago totaled $6.350. This increase was fueled by a residential HSD revenue increase of 23.5% and a business services revenue increase of 17.5%. Data usage during the second quarter increased more than 52% year-over-year and over 13% sequentially to roughly 440 gigabits per month. Nextlink operates in six states in which Cable One also provides service.Bill Baker, the founder, majority owner and CEO of the company, is our new partner and continues to run the day-to-day business. * $10 charge for each add'l 100GB; Up to $50/mo. The health crisis has reinforced the need for reliable, value-priced and flexible HSD service. The second quarter of 2020 produced strong financial results. Promotional rate quoted good for 6 months when new customers subscribe to our Starter Plan 100 Plus Internet service; afterwards the …
Throughout the quarter, the number of business services subscribers that restarted or upgraded services outpaced the approximately 630 customers, representing less than 1% of our customer base that paused or downgraded their services.We will continue to invest in products that fit our customers' growing needs and work closely with small business owners who have been adversely impacted by the crisis. And so and we would anticipate that, over time, with the scale and the areas where we can help them, that those margins will align nicely with Cable One's margins. [Operator Instructions]I would now like to turn the conference over to Mr. Steven Cochran, Chief Financial Officer. COVID-19 and our associated responses once again caused us to forgo some revenue and increase certain expenses, negatively impacting adjusted EBITDA by nearly $15 million in the second quarter, but that was mostly offset by our residential HSD growth and reduced expenses in some other areas. Our cross-functional incident management team has worked around the clock over the past several months to monitor and modify operations on a market-by-market basis and address the unique situations and conditions impacting our associates and communities as a result of this pandemic. As Julie mentioned earlier, we closed on the ValueNet acquisition on July 1. Good afternoon. Channel Line Up (Show Low / Winslow / Holbrook) Typical Rate Card | Printer-Friendly View
Their margins were good. We attributed the majority of our sequential increase in capital expenditures to labor and materials, supporting elevated HSD installation and purchases to ensure we have adequate supply chain.In the second quarter of 2020, we paid $13.6 million in dividends to shareholders. For the first 6 months $55/mo after trial offer. Finally, earlier in July, it was announced that we entered into an agreement with Hargray Communications, whereby we will contribute our Anniston, Alabama system to Hargray for a minority equity interest in the company.
As we mentioned last quarter, we are on a three-year time line to complete integration, and we were fortunate to have a long pre-closing period to prepare. New WiFi ONE fills every room with faster WiFi speeds, so you can stream, share and do what you love on multiple devices - 100% satisfaction guaranteed. Our network remains well ahead of the consumption curve with peak usage averaging less than 25% for downstream traffic and less than 17% for upstream traffic as of the end of the second quarter.
Excluding Fidelity operations, total revenues increased 3.3% year-over-year. In addition to keeping our associates well informed, the incident management team remains in constant contact with our leadership team, enabling us to make critical decisions and pivot quickly in this rapidly changing environment. The best TV, Internet and Phone service. After a brief pause due to the pandemic, our rebrand of NewWave Communications to Sparklight is back on track, with the vast majority of activities expected to be completed by year-end.Work to transition uniforms, trucks and signage is well under way, and we are excited to bring our NewWave associates and customers under the Sparklight umbrella.
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