The Biz premium subscriber content has moved to Billboard.com/business.To simplify subscriber access, we have temporarily disabled the password requirement. Social/video views were up 85% to 269 million this year, according to MTV, and the company also noted that the show trended for 12 hours straight worldwide. More platforms, the awards show’s broadcast debut and a brand new viewership metric will make 2019’s record lows a thing of the past. The 2019 MTV Video Music Awards were held on August 26, 2019, at the Prudential Center in Newark, being the first VMA ceremony to be held in New Jersey. © Copyright 2020 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. TV Ratings: 2019 VMAs Hold Steady at 4.9 Million Viewers By Will Thorne. After trending for 12 hours worldwide and 13 hours in the U.S. on Twitter, the 2019 VMAs ended up the most social'd show of the entire summer, according to Nielsen Social Content Ratings. The ratings for the 2019 MTV Video Music Awards are in, and while they're not up, they're not down – and in a cable-cutting world, that's a bit of a win for MTV and Viacom.
The 2019 edition of MTV’s Video Music Awards scored the lowest ratings in the show’s history, according to The Hollywood Reporter.Monday’s broadcast drew 1.93 million viewers. Billboard is part of MRC Media and Info, a division of MRC. Variety and the Flying V logos are trademarks of Variety Media, LLC. Ariana Grande, Taylor Swift, and Billie Eilish were the most awarded with three each. Last year’s show averaged 5.234 million across 11 networks, down 8% from the 2017 edition.All told the VMAs’ viewership decline is not particularly steep, especially considering that almost all awards shows and other live broadcasts have been on the slide in recent years.
According to Nielsen, total viewers and total adults were flat for the 2019 VMAs, though the show saw a 6% increase in ratings for the 25-54 demographic, helping make this the most-watched cable TV event of the year, not including sports. Perhaps with that in mind, MTV is clearly making overtures to the changing age demographics of cable: host Sebastian Maniscalco appeals to an older demo, and the finale clearly catered to viewers nostalgic for the '90s.After trending for 12 hours worldwide and 13 hours in the U.S. on Twitter, the 2019 VMAs ended up the most social'd show of the entire summer, according to Nielsen Social Content Ratings.It garnered the most social video views of any Viacom awards show ever, with social/video views up 85% to 269 million, according to Conviva Social Insights, Facebook and YouTube. MTV’s annual Video Music Awards settled for … This year’s iteration was down 6% in the 18-49 demographic and was watched by a total 4.9 million total viewers across the dozen or so networks on which it was simulcast. Missy Elliott became the first female rapper to win the Michael Jackson Video Vanguard Award. ... the hopes were probably a bit higher for the 2019 edition. Get the latest slate of new MTV Shows Jersey Shore, Teen Wolf, Teen Mom and reality TV classics such as Punk'd and The Hills. On the other hand, there was a 6% dip in the 18-49 demo, although considering cable usage is down more than 30% among teens and young adults, that's hardly surprising. Read Next: What to Watch on TV This Week: ‘Mulan’ and ‘The Boys’ Season 2 Missy Elliott performs onstage during the 2019 MTV Video Music Awards at Prudential Center on Aug. 26, 2019 in Newark, N.J. Visit MTV.com to get the latest episodes and TV Airtimes.
SHARES. Viewership among the critical 18-49 audience fell from 0.5 last year to 0.2. MTV VMA Ratings Hit All Time Low. On Monday night, the 2019 MTV Movie & TV Awards registered its lowest television audience since 2015. Reply. 652. ... hence the terrible show & low ratings. As MTV sources say that host According to data provided by MTV, the show was 129% increased in social engagement versus last year. The show was broadcast on a variety of Viacom-owned networks, as well as their respective websites, and apps thro Sebastian Maniscalco hosted the 36th annual ceremony. A perhaps surprising bonus for MTV is that the show was up 6% from last year in the 25-54 demographic. ... A perhaps surprising bonus for MTV is that the show was up 6% from last year in the 25-54 demographic.
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